Sitemap - 2014 - The Sociology of Business
At a whim(sy) of male imagination
The challenge of metaphors in organizational problem-solving
Competitive advantage in the service industries
Video Evidence of My Digital Economy Talk
A short, very awkward interview I gave at the Webdagene conference
Don’t use old tools to build a new brand
Digital playbook for brands at IxDA
Why brands should pay attention to collaborative consumption
Why is academia present so little in everyday life?
What’s your industry’s black market? The case of maternity wear
Insight leads to strategy leads to market share
Brands and cultural tensions: own them, don’t wait until they are over
Is campaign vs. platform moot?
Do we need a new definition of creativity?
Old ideas can sometimes use new buildings. New ideas must use old buildings.*
There is something wrong with marketing metaphors
The biology of marketing business
are we storytellers? or … are we a technology company?
What is the definition of digital marketing?
A market never gets saturated with a good product, but is very quickly saturated with a bad one*
You can analyze the past, but you have to design for the future
The irresistible future of organizing: think of brand as a living system
Heidegger & digital technology
Kevin Kelly and economies of scope
Examples of digital creativity
Amazon Reviews are your next digital ethnography tool
Economics of value-based pricing
Can there be too much of a frictionless experience?
Brands are cool, it’s branding that sucks
When your shirt becomes hardware
“The goal is to become HBO faster than HBO can become us”
“He made happiness respectable goal for a society”
The power of consumer information and how Netflix won over HBO because of it
Is it possible to predict the outcome of the World Cup games based on the hotel the teams stay in?
A wearable technology database you’ve been waiting for
New report: Sharing is the new buying