The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Creative brief as a straw man

Creative brief as a straw man

Ana Andjelic's avatar
Ana Andjelic
Dec 08, 2014
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The Sociology of Business
The Sociology of Business
Creative brief as a straw man
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I doubt that anyone takes creative briefs too seriously these days, so take this for what’s worth. “Straw man” refers to drafts or work-in-progress hypotheses that enable teams to get to increasingly better solutions. They are a tool that enable iterative process to move forward in informing and improving the final answer. I’ve always used them like tha…

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