A global sociological journey about the new forms of social, cultural, and environmental capital and how they change business.
In chase for the iconic, we killed the icons
Ana Andjelic
In order to understand what people find valuable today and how they decide what’s worth paying for
Ana Andjelic
How to spin a single product into an empire
Ana Andjelic
Are brand consistency and brand adaptivity at odds with each other?
Ana Andjelic
Why American Utopia is the Killer Business Model
Ana Andjelic
Five models for modern brands to create product portfolios, expand into new categories, saturate their market, and protect their pricing power
Ana Andjelic
The economy is a narrow way of organizing life
Ana Andjelic
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The Sociology of Business