The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
The power of consumer information and how Netflix won over HBO because of it

The power of consumer information and how Netflix won over HBO because of it

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
The power of consumer information and how Netflix won over HBO because of it
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This is incredibly interesting — knowing what kind of content your audience is going to be eager to watch before you create it can easily be the single biggest Hollywood dream. And Netflix is living it.

“What Netflix found was that their subscribers really enjoyed political dramas. They also knew that movies starring Kevin Spacey or directed byDavid Finc…

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