The power of consumer information and how Netflix won over HBO because of it
This is incredibly interesting — knowing what kind of content your audience is going to be eager to watch before you create it can easily be the single biggest Hollywood dream. And Netflix is living it.
“What Netflix found was that their subscribers really enjoyed political dramas. They also knew that movies starring Kevin Spacey or directed byDavid Finc…
Keep reading with a 7-day free trial
Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.