The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
The irresistible future of organizing: think of brand as a living system

The irresistible future of organizing: think of brand as a living system

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
The irresistible future of organizing: think of brand as a living system
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“The Irresistible Future of Organizing” is the title of Margaret Whitley’s article from 1996. It’s funny how the issues that digital marketing industry faces now are really not that new. She talks about self-organizing systems, and it’s impossible not to think of Twitter. In fact, it’s impossible not to think of any evolving online social aggregate. Dig…

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