The irresistible future of organizing: think of brand as a living system

“The Irresistible Future of Organizing” is the title of Margaret Whitley’s article from 1996. It’s funny how the issues that digital marketing industry faces now are really not that new. She talks about self-organizing systems, and it’s impossible not to think of Twitter. In fact, it’s impossible not to think of any evolving online social aggregate. Dig…