The irresistible future of organizing: think of brand as a living system
“The Irresistible Future of Organizing” is the title of Margaret Whitley’s article from 1996. It’s funny how the issues that digital marketing industry faces now are really not that new. She talks about self-organizing systems, and it’s impossible not to think of Twitter. In fact, it’s impossible not to think of any evolving online social aggregate. Dig…
Keep reading with a 7-day free trial
Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.