The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Amazon Reviews are your next digital ethnography tool

Amazon Reviews are your next digital ethnography tool

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
Amazon Reviews are your next digital ethnography tool
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One more thing from the digital enthography department. Read Amazon reviews, and read them carefully, as that’s apparently quite a lucrative business. FC has recently written about a mysterious company named C&A Marketing which does exactly that. They have an entire team who read Amazon reviews, screening them for comments like “I wish this speaker were…

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