The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Don’t use old tools to build a new brand

Don’t use old tools to build a new brand

Ana Andjelic's avatar
Ana Andjelic
Sep 29, 2014
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The Sociology of Business
The Sociology of Business
Don’t use old tools to build a new brand
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A couple of weeks ago, I skimmed through the book “Brand Digital: Simple Ways Top Brands Succeed in the Digital World” by Allen Adamson, who is the Managing Director of the New York office of Landor Associates.

Now, while it can be expected that someone working for Landor would say something like “everything we know about branding is just amplified in th…

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