Why brands should pay attention to collaborative consumption

The collaborative economy is hot. Uber is valued at $3.3 billion. Airbnb is worth $10 billion. Forbes claims that total revenues of collaborative economy sector exceeded $3.5 billion in 2013, with growth going upward of whooping 25 per cent. The Economist got so smitten that it proclaimed 2013 “The Year of Collaborative Consumption.” Mary Meeker, the qu…