You can analyze the past, but you have to design for the future

*Edward de Bono. I like the idea, and think it is very true. That was my problem w forecasts & trends and all those “i-see-the-future” kind of things. Same with “it’s about the dialog with consumers” type of wisdom. Maybe someone will figure out at some point that the path towards better understanding of digital marketing lies elsewhere. If people don’t…