The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Digital Business Gameplan
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Digital Business Gameplan

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
Digital Business Gameplan
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Companies seem frustratingly slow in using digital for innovation. The problem is they invariably think of digital as a value-add to their existing business. They’d rather spend hundreds of thousands of dollars on their online “presence” than invest in figuring out how digital opens up their revenue streams and transforms their value chains.

I drafted th…

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