The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Data as marketing

Data as marketing

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
Data as marketing
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There’s an interesting white space to be explored that goes beyond just visualizing data. A ton of online retailers (and just about any e-commerce site) has enormous amount of data on people’s affinities, likes, purchase patterns, sharing patterns, communication patterns (and all other possible patterns), all filtered by time and location. That’s a lot …

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