The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Uber got it right last night

Uber got it right last night

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
Uber got it right last night
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Last night, Uber charged 8 times its regular price for its car service. Controversy ensued.

The popular argument was that a brand, especially an emerging, sharing economy-based brand, could sour its customer base by a move that can easily be viewed as predatory. After all, sharing economy emerged to fill in a void created by the tight grip that predatory…

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