The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Competitive advantage in the service industries

Competitive advantage in the service industries

Ana Andjelic's avatar
Ana Andjelic
Oct 27, 2014
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The Sociology of Business
The Sociology of Business
Competitive advantage in the service industries
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The other day I met with the General Manager of a big global design consultancy. We talked about the problem his company is facing, that of its process and methodologies being replicated by organizations outside of the design industry, like advertising agencies and brands. He called it the “McKinsey challenge,” where former McKinsey consultants went and…

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