The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Brands and cultural tensions: own them, don’t wait until they are over
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Brands and cultural tensions: own them, don’t wait until they are over

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
Brands and cultural tensions: own them, don’t wait until they are over
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Brands have a role in culture. This statement sounds even better if framed as brands’ role in some cultural tension. This how they achieve their broader relevance and social meaning: they help people identify with it, tell their own story about it, participate in it, understand it.

I wonder. There’s a trap here.

By the time a brand jumps on a cultural ten…

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