Is it possible to predict the outcome of the World Cup games based on the hotel the teams stay in?
TripAdvisor thinks so. In a bit of genius marketing, TripAdvisor tapped into its own powerful community to predict who’s going to win the World Cup. By analyzing reviews of the accommodations for each team, Trip advisor assesses how ready & rested the players will be for their big games. Called the Hotel Cup, it’s a super-fun spin on the wisdom of the c…
Keep reading with a 7-day free trial
Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.