The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
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Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
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There are some good questions there on Andy Awards blog. They are all the usual suspects, but no matter — they are relevant for the industry, and that’s what counts.

First of them is “Do big ideas still matter?” This is the ad industry favorite. Everyone loves the big idea. They love it even more if its theirs. The whole current ad industry model, with i…

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