The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
The biology of marketing business

The biology of marketing business

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
The biology of marketing business
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Marketing people are talking about adaptability.

First, there was a preview of Forrester’s report “Adaptive Brand Marketing”. Then Ben Malbon asked “So What Exactly Might ‘Adaptive Marketing’ Be?”. And somewhere in between AdAge published an article “Why It’s Time to Do Away With the Brand Manager”, detailing about more agile and yes, adaptive, ways comp…

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