The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
What about brand value?

What about brand value?

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
What about brand value?
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Brand value deals with financial contribution of brands to their companies. Here, brands are corporate assets. As it goes, brand value results from many factors, including (but not limited to) both product sales and brand equity. It has often been described as a cumulative result of sales volume, equity, audience size, and the brand’s market potential.

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