The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Insight leads to strategy leads to market share

Insight leads to strategy leads to market share

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
Insight leads to strategy leads to market share
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Chinese rarely drink coffee.

This fact makes it strange to think that Starbucks wants to make China its second-largest market. There are, of course, secondary goodies and localized products that can attract customers, but without a strong caffeine addition, Starbucks value proposition becomes shaky, at best.

This is why Starbucks’ primary value prop in Ch…

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