The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Is campaign vs. platform moot?

Is campaign vs. platform moot?

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
Is campaign vs. platform moot?
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This is something I have been thinking for a while, actually ever since people on Twitter started wondering how is it possible for a platform to be announced as a”Digital Campaign of the Decade.” Then, yesterday, I came across this article called “Campaigns Die, But Platforms Live and Grow” over at the Organic’s blog (of all places).

If we move beyond ju…

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