A market never gets saturated with a good product, but is very quickly saturated with a bad one*

*Henry Ford. It’s good that he can’t see the auto industry today, the poor fellow would probably re-die. Anyway, that’s not the point. What this sentence reminded me of is digital marketing “products” in 2008. I really don’t think that ads, branding campaigns, and promo efforts were ever more boring, quickly “saturating the market.” Lessons learned don’…