The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Can there be too much of a frictionless experience?

Can there be too much of a frictionless experience?

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
Can there be too much of a frictionless experience?
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The ultimate goal of a good user experience design is to create as seamless and as frictionless way to fulfill a task as possible. The less pain points there are, and the less roadblocks, the better. The ideal scenario is when an action or a behavior can be served with a single click or a swipe.

But what happens when a seamless, simple and easy design st…

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