The Sociology of Business

The Sociology of Business

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What happened to luxury?
When the luxury currency changes, so does the trade
6 hrs ago • Ana Andjelic
45:42
A culture-driven organization
Putting culture at the center of business transformation
Mar 9 • Ana Andjelic
Legibility as status
Legibility and access: two economies of cultural value
Mar 2 • Ana Andjelic and Leland Maschmeyer

February 2026

The umami experience
How to turn attention into legibility
Feb 25 • Ana Andjelic
1:03:27
Hospitality’s logic in an enshittified world
The dining room may be the biggest antidote to algorithm.
Feb 24 • Max Meighen
Virality is dead, part 2
When culture moves fast, look for things that move slowly
Feb 16 • Ana Andjelic and Leland Maschmeyer
Popular culture is contradiction in terms
Algorithms that once nourished virality and are now the reason for its demise
Feb 11 • Ana Andjelic
34:40
Virality is dead
When everything is viral, there is no virality
Feb 9 • Ana Andjelic and Leland Maschmeyer
Product as the acquisition channel
How to turn product legibility into strategy
Feb 2 • Ana Andjelic

January 2026

What is next for merch?
From a subculture artifact to a killer business model to an illegible asset
Jan 28 • Ana Andjelic
49:56
World-building, explained
Why so many people get it wrong
Jan 26 • Ana Andjelic
Without a wink, luxury is vulgar
How luxury brands build games, literally and strategically
Jan 22 • Ana Andjelic
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