Archive - The Sociology of Business

November 2024

The politics of creativity

How we turned Jaguar's new aesthetics into ethics

Nov 25 •

The anti-boycott recipe

How to take a stand while preventing backlash

Nov 21 •

The new luxury strategy

Creating buyer value at scale through curation, craftsmanship and product portfolio

Nov 18 •

Conversation with the Right Hype

Gavon Broomfield and I talk about world-building

Nov 14 •

How to activate a cultural program

Nov 11 •

How luxury lost its soft power

Luxury doesn’t need a new competitive strategy. It needs a new cultural strategy.

Nov 4 •

October 2024

What is next for collaborations?

Connecting food, art, furniture, hospitality, sport ... into a full-stack experience

Oct 28 •

The age of SUPERCONTENT

All business is show business or how brands are becoming content creators

Oct 21 •

Guest post: Met Gala on Black Style: Superfine or Superflop?

How to move from creating brand affinity to managing the brand context

Oct 17 •

Cultural methodology

How to inform your cultural influence strategy and define your fans in culture

Oct 7 •

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