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Igniting Organizational Change Through Trust
Second part of my conversation with The Creative Mindset podcast
Jul 25
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Ana Andjelic
4
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Igniting Organizational Change Through Trust
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Product-led branding
How to use products to participate in cultural conversations
Jul 22
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Ana Andjelic
24
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Product-led branding
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The Changing Role of Design
Putting creativity back into design
Jul 18
•
Rei Inamoto
41
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The Changing Role of Design
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PRODUCT WARS
How apparel's two opposing forces - identity and functionality - are shaping its strategy
Jul 15
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Ana Andjelic
34
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PRODUCT WARS
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Skate, sound and Sacré-Coeur
How Vans found the perfect recipe for cultural relevance
Jul 11
•
Claire Gallon
44
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Skate, sound and Sacré-Coeur
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Customer-driven retail
How to use customer personas in design, merchandising, retail, and marketing
Jul 8
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Ana Andjelic
21
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Customer-driven retail
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June 2024
Reviving Iconic Brands: Lessons from Banana Republic and Esprit
In conversation with The Creative Mindset podcast
Jun 27
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Ana Andjelic
7
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Reviving Iconic Brands: Lessons from Banana Republic and Esprit
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Customer-driven media
How to use customer personas to design your media plan
Jun 24
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Ana Andjelic
30
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Customer-driven media
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How to AI
The framework for deploying generative AI for brands and corporations
Jun 20
•
Rei Inamoto
31
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How to AI
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3
Hitmakers
How brands influence culture
Jun 17
•
Ana Andjelic
62
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Hitmakers
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How to build brand energy
Unpacking "Brat": A 4-month exercise in IRL to URL energy marketing & being outside
Jun 13
•
Grace Gordon
191
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How to build brand energy
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The brand stack
How to sync all your brand applications to deliver on your brand vision, mission and promise
Jun 10
•
Ana Andjelic
35
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The brand stack
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