The Sociology of Business
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World-building, explained
Why so many people get it wrong
Jan 26
•
Ana Andjelic
18
1
4
Without a wink, luxury is vulgar
How luxury brands build games, literally and strategically
Jan 22
•
Ana Andjelic
8
2
The golden era of creativity
Originality eats wabi-sabi
Jan 19
•
Ana Andjelic
25
10
"Now" is a remix
How chronological compression expands brands' playing field
Jan 15
•
Ana Andjelic
6
What makes a brand iconic
It's products, not marketing: Hitmakers, Season 2, Episode 7
Jan 14
•
Ana Andjelic
20
1
1
1:04:07
The friction advantage
Efficiency is great until it makes your brand invisible
Jan 12
•
Ana Andjelic
27
9
Cultural IQ glossary
The most important terms of 2026
Jan 8
•
Ana Andjelic
13
1
The legibility economy
Attention is becoming a lesser cultural currency than legibility
Jan 5
•
Ana Andjelic
35
8
December 2025
Weird on purpose
Hitmakers Season 2, Episode 6
Dec 31, 2025
•
Ana Andjelic
25
2
6
1:07:27
Ecosystem, not empire: How niches drive growth
Scaling in fragmented markets
Dec 22, 2025
•
Ana Andjelic
29
4
6
How brands earn cultural currency
Use tension to capture attention
Dec 18, 2025
•
Ana Andjelic
25
5
Everybody is talking about world-building, nobody is doing it
Season 2, Episode 5
Dec 17, 2025
•
Ana Andjelic
21
1
2
1:13:10
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