How to combine brand, business, culture and heritage in a coherent content strategy
Louis Vuitton and most luxury fashion are still in the Marc Jacobs era

February 2023

Quality as a competitive strategy
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January 2023

Different approaches to menswear and womenswear
In the current fashion landscape, there are 4 types
The court jester era
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December 2022

What’s your audience getting out of your content?
The blueprint of the modern commerce
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A curation of books to read or gift for holidays
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November 2022

Are aesthetics and scale antithetical to each other?
Why second-hand is the first choice
How collecting reshapes business