Archive - The Sociology of Business

A playbook for cultural hitmaking

Jul 17 •

and

The quality advantage

Like with fine dining and wellness, having taste in fine materials is a flex

Jul 15 •

Cultural influence is not about hiring influencers

Don't confuse the two

Jul 14 •

Always start with art

Meeting culture where it is

Jul 10 •

Why no one makes anything new anymore

Jul 7 •

Research report: Anatomy of a collaboration

Mastering the Collab Codes

Jul 2 •

June 2025

How to choose the right merch strategy

Merch strategy is a considered affair

Jun 30 •

Building an Otaku Fandom

Fan/atic organizations

Jun 26 •

and

Don't sell more, become more valuable

Debrief from the first and second Unlock by Collins

Jun 23 •

She runs, brands walk?

Where is the Satisfy Running for her?

Jun 19 •

Labubu is a meme stock

And you fell for it

Jun 16 •

Haven't We Seen This All Before?

“Fashion’s problem isn’t the algorithm 'slop'. It’s us.”

Jun 12 •

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