The Sociology of Business

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Revisiting physical retail
The good, the bad and the ugly
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Ana Andjelic
1
The Creative Class starter kit
Rules of the creative money aesthetics
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Ana Andjelic
A case for portfolio growth
Why a lot of small bets are better than a big one
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Ana Andjelic
Creative money aesthetics
Understanding the Creative Class
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Ana Andjelic
3
August 2023
Holistic brand management is the new marketing
Breaking down the silos
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Ana Andjelic
What are pop-ups good for?
Approach this retail format strategically, not tactically
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Ana Andjelic
How to capitalize on fandom
Modern brand power is in adopting fan behaviors and in treating its audience as fans.
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Ana Andjelic
July 2023
How to operationalize your go-to-market strategy
Steps to follow to position your company in the market
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Ana Andjelic
Scoping the internal and external landscape
In order to develop a global brand positioning
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Ana Andjelic
The Society of Spectacle
The Culture Industry won, get over it
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Ana Andjelic
6
June 2023
The teardown guide
Six key areas for understanding market dynamics
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Ana Andjelic
The origin story
The importance of material history in brand building
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Ana Andjelic
© 2023 Ana Andjelic
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