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How brands create valueMacro and micro levels of value creation
Ana Andjelic
18 hr ago 5CommentShare

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Social influenceHow brands can strategically use it
Ana Andjelic
Feb 22 17Comment 2Share

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ABCHow to tell your brand story
Ana Andjelic
Feb 8 6CommentShare

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Brand AuditHow to chart the best course for brand growth
Ana Andjelic
Jan 25 14Comment 1Share

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Activating the taste mapHow to create, deliver and capture social distinction
Ana Andjelic
Jan 11 9CommentShare

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The taste mapHow consumers' taste shapes brand strategy
Ana Andjelic
Jan 4 20Comment 1Share

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Greatest Hits Essential SoB reading, listening and watching
Ana Andjelic
Dec 21, 2020 6CommentShare

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The year fashion met realitySeducing a changed consumer
Ana Andjelic
Dec 14, 2020 4CommentShare

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The flex commerce era 💪What new ways of showing off mean for the consumer market
Ana Andjelic
Dec 7, 2020 20Comment 1Share

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The brand checklistHow brands fare on the four criteria
Ana Andjelic
Nov 30, 2020 19Comment 1Share

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Predicting a brand's success: signals to look for How to detect winners early on
Ana Andjelic
Nov 23, 2020 11CommentShare

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K-shaped aspirationAspiration increasingly means different things to different people
Ana Andjelic
Nov 16, 2020 3CommentShare

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