The Sociology of Business

Archive Top Discussion About

Curation as a preferential strategy for brand differentiation, relevance, and equity gain

Jun 20

For a brand, having aspirational power is everything

Jun 6

To earn customer loyalty, offer community, not rewards

May 23

When fandom meets creativity

May 10

Why cultural sameness is a matter of social design

May 3

Imitation as a business strategy

Apr 19

Business models define revenue generation; brand models define growth trajectory

Apr 5

Mar 22

Macro and micro levels of value creation

Mar 8

How brands can strategically use it

Feb 22

How to tell your brand story

Feb 8

How to chart the best course for brand growth

Jan 25

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