The Sociology of Business
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How brands create value
Macro and micro levels of value creation
Ana Andjelic
18 hr ago
5
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Social influence
How brands can strategically use it
Ana Andjelic
Feb 22
17
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2
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ABC
How to tell your brand story
Ana Andjelic
Feb 8
6
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Brand Audit
How to chart the best course for brand growth
Ana Andjelic
Jan 25
14
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1
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Activating the taste map
How to create, deliver and capture social distinction
Ana Andjelic
Jan 11
9
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The taste map
How consumers' taste shapes brand strategy
Ana Andjelic
Jan 4
20
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1
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Greatest Hits
Essential SoB reading, listening and watching
Ana Andjelic
Dec 21, 2020
6
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The year fashion met reality
Seducing a changed consumer
Ana Andjelic
Dec 14, 2020
4
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The flex commerce era 💪
What new ways of showing off mean for the consumer market
Ana Andjelic
Dec 7, 2020
20
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1
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The brand checklist
How brands fare on the four criteria
Ana Andjelic
Nov 30, 2020
19
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1
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Predicting a brand's success: signals to look for
How to detect winners early on
Ana Andjelic
Nov 23, 2020
11
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K-shaped aspiration
Aspiration increasingly means different things to different people
Ana Andjelic
Nov 16, 2020
3
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