Archive - The Sociology of Business

April 2025

In crowded markets, specialists win

Apr 28 •

Proofs of Life in the CAPTCHA Economy

When AI perfects mimicry, imperfection becomes precious. In the arms race for authenticity, human fingerprints are the new luxury.

Apr 24 •

The case of Hermès

How LVMH got dethroned

Apr 21 •

Soft power and other lessons

... on growth, community, and strategy

Apr 17 •

Taste in progress

How to be invisible to the algorithm

Apr 14 •

The Thrill Of The New, The Timidity Of The Old

How to turn shows into broader narratives for brands

Apr 10 •

March 2025

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