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Brand stewardship
Balancing focus and growth
19 hrs ago
•
Ana Andjelic
13
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Brand stewardship
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1
Case study: Formula One
Racing all the way to the bank
May 5
•
Ana Andjelic
11
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Case study: Formula One
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"Transformative luxury" and the rise of the wellness hotel
The growth of the "transformation economy" is a huge opportunity for luxury hospitality. Here’s how brands can unlock its potential
May 1
•
Aleks Cvetkovic
and
BIRCH
47
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The Sociology of Business
"Transformative luxury" and the rise of the wellness hotel
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April 2025
Hype vs Halo
In crowded markets, specialists win
Apr 28
•
Ana Andjelic
47
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Hype vs Halo
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4
Proofs of Life in the CAPTCHA Economy
When AI perfects mimicry, imperfection becomes precious. In the arms race for authenticity, human fingerprints are the new luxury.
Apr 24
•
barr balamuth
44
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Proofs of Life in the CAPTCHA Economy
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The case of Hermès
How LVMH got dethroned
Apr 21
•
Ana Andjelic
11
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The case of Hermès
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Soft power and other lessons
... on growth, community, and strategy
Apr 17
•
Ana Andjelic
24
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Soft power and other lessons
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1
Taste in progress
How to be invisible to the algorithm
Apr 14
•
Ana Andjelic
41
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Taste in progress
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The Thrill Of The New, The Timidity Of The Old
How to turn shows into broader narratives for brands
Apr 10
•
James Denman
17
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The Thrill Of The New, The Timidity Of The Old
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2
March 2025
How to build a story map
Instruction in 12 slides
Mar 31
•
Ana Andjelic
23
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How to build a story map
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The show biz organization
How to set a business for the constant cultural output
Mar 24
•
Ana Andjelic
21
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The show biz organization
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Flip the script
Why movie studios are building retail capabilities (and if they are not, they should be)
Mar 20
•
Ana Andjelic
20
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Flip the script
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