The Sociology of Business

Archive Top Discussion About

Macro and micro levels of value creation

18 hr ago

How brands can strategically use it

Feb 22

How to tell your brand story

Feb 8

How to chart the best course for brand growth

Jan 25

How to create, deliver and capture social distinction

Jan 11

How consumers' taste shapes brand strategy

Jan 4

Essential SoB reading, listening and watching

Dec 21, 2020

Seducing a changed consumer

Dec 14, 2020

What new ways of showing off mean for the consumer market

Dec 7, 2020

How brands fare on the four criteria

Nov 30, 2020

How to detect winners early on

Nov 23, 2020

Aspiration increasingly means different things to different people

Nov 16, 2020

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