The Sociology of Business

The Sociology of Business

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How to turn a retailer into a brand
A debrief from a recent project
 • 
Ana Andjelic
1
Case Study: A24
Break out of your category to grow
 • 
Ana Andjelic
The football marketing playbook: A strategy for heritage brands?
Many heritage brands stagnate because they play it safe. Football clubs do the opposite. So, what can storied brands in other sectors learn from the…
 • 
Aleks Cvetkovic
Brand memo
A modern way to build demand, market and sell
 • 
Ana Andjelic

February 2025

A theory about Game Theory, and noise
Should we reflect on games in the age of distraction?
 • 
Giuseppe
4
The Peter Pan effect
Selling toys to adults is a big business
 • 
Ana Andjelic
Decoding NikeSkims
The stock market likes it. Will consumers?
 • 
Daniel-Yaw Miller
1
Case study: ON
It's ON's world and we are just living in it
 • 
Ana Andjelic
How Running Culture Reached Hip-Hop
Artists like Gunna, Central Cee and French rapper Rilès are suddenly posting running content and using the sport's once-uncool aesthetic to promote…
 • 
Daniel-Yaw Miller
6
The cult of office design
Home or office?
 • 
Emma Apple Chozick
Post-mehification
Algorithm's not the problem
 • 
Ana Andjelic
1
Weekly roundup
What I have been up to
 • 
Ana Andjelic
1
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