Archive - The Sociology of Business

December 2024

Kick-start your year with the essential learnings from 2024

Dec 31, 2024 •

Nobody knows anything

What's next for trend forecasting

Dec 30, 2024 •

Content is king, but distribution is the kingdom

How brands get to own their narrative

Dec 19, 2024 •

Cultural programming in action

Prada case study

Dec 16, 2024 •

Hitmakers Podcast

Conversations about how brands influence culture

Dec 5, 2024 •

The new merchandising strategy

How to program your merchandising from product pyramid to product portfolio

Dec 2, 2024 •

November 2024

The politics of creativity

How we turned Jaguar's new aesthetics into ethics

Nov 25, 2024 •

The anti-boycott recipe

How to take a stand while preventing backlash

Nov 21, 2024 •

The new luxury strategy

Creating buyer value at scale through curation, craftsmanship and product portfolio

Nov 18, 2024 •

Conversation with the Right Hype

Gavon Broomfield and I talk about world-building

Nov 14, 2024 •

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