The Sociology of Business

The Sociology of Business

Subversion as creative strategy

The hidden formula behind the brands that break through

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Alex Tran
May 22, 2025
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In this Thursday’s guest edition for The Sociology of Business, we welcome Alex Tran. Alex is a creative strategy director and independent brand consultant based in New York, where he helps companies…

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A guest post by
Alex Tran
Independent Strategy Director making sense of how modern culture shapes brands (and vice versa).
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