The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Subversion as creative strategy

Subversion as creative strategy

The hidden formula behind the brands that break through

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Alex Tran
May 22, 2025
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The Sociology of Business
The Sociology of Business
Subversion as creative strategy
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In this Thursday’s guest edition for The Sociology of Business, we welcome Alex Tran. Alex is a creative strategy director and independent brand consultant based in New York, where he helps companies sharpen their cultural relevance. Alex’s clients include Disney, Airbnb, DAZED Studios, Target, Equinox, Porsche and Calvin Klein. Welcome, Alex!

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Strategy Dept

Disruption…

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A guest post by
Alex Tran
Independent Strategy Director making sense of how modern culture shapes brands (and vice versa).
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