The Sociology of Business

The Sociology of Business

The return of umami

Neo-umami is here, but you gotta work for it

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Ana Andjelic and barr balamuth
Jun 05, 2025
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Umami is a category of taste in food, besides sweet, sour, salt, and bitter, corresponding to the flavor of glutamates. Also identified as “fifth taste,” umami is known for its slow-release savorines…

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A guest post by
barr balamuth
cultural strategist and brand marketer at parallel play https://parallel--play.com/
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