Building an Otaku Fandom
Fan/atic organizations
Forget reach; worship is the real KPI. When Harajuku sneakerheads camp overnight for a drop or Swifties trade friendship-bracelet lore in the stadium rafters, they’re not “engaging”, they’re consecrating.
A few years ago, there was a legitimate fear of Beyhive or Lady Gaga’s Little Monsters, or any other rabid fandom that descended on any unwitting soul …
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