Building an Otaku Fandom

Fan/atic organizations

Forget reach; worship is the real KPI. When Harajuku sneakerheads camp overnight for a drop or Swifties trade friendship-bracelet lore in the stadium rafters, they’re not “engaging”, they’re consecrating.

A few years ago, there was a legitimate fear of Beyhive or Lady Gaga’s Little Monsters, or any other rabid fandom that descended on any unwitting soul …