The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
are we storytellers? or … are we a technology company?

are we storytellers? or … are we a technology company?

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
are we storytellers? or … are we a technology company?
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One of the chapters of my dissertation deals with digital agencies’ “identity crisis”. The title sentence comes from an email exchange among the executives of a large digital marketing firm i worked for. I think it accurately describes what a lot of digital agencies are going through [i already wrote on R/GA here]. After all, they are the ones who need …

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