The Sociology of Business

The Sociology of Business

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The Sociology of Business
There is something wrong with marketing metaphors
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There is something wrong with marketing metaphors

Ana Andjelic's avatar
Ana Andjelic
Sep 26, 2014
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The Sociology of Business
The Sociology of Business
There is something wrong with marketing metaphors
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I have been thinking about metaphors (in marketing) a bit, and what they are good for. Some of the most popular representatives are: “influentials”, “social influence”, “tap into community”, “break through the clutter”, “building buzz”, “bottom-up”, “social currency”, “viral video”, and “consumer control”. (Disclaimer: I acknowledge that Noah likes this…

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