Sitemap - 2020 - The Sociology of Business

Greatest Hits

The year fashion met reality

The flex commerce era πŸ’ͺ

The brand checklist

Predicting a brand's success: signals to look for

K-shaped aspiration

Winning in aspirational markets πŸ‘‘

The Election Edition

14 things I learned from writing a book

Big fashion's niche future πŸ™Œ

Differentiation in the sea of sameness πŸ‘‘

What modern brands can learn from HΓ€agen-Dazs

The New Localism

Your margin is my opportunity*

The feed is the new gallery

Outsider Innovation

Why an Area Rug is the New Vans Half Cab

The Reverse Pyramid of Telfar

The DJ Model of IKEA

What to Read, Part 2

The end of cultural icons: Why there will never be another Air Jordans

What to read, click, and listen

The Wonder Wheel of GOOP

Fast Forward vs Rewind

The Galaxy of Kanye

Unlocking Strategic Growth

The modern brand OS

From Assets to Brands

The End of Efficiency

We Have Never Been Normal

Luxury Domesticity

Contradictions, Inversions, Oddities, and Coincidences

The Shape of Post-Covid Retail

New Heroes, Cult Objects, and Days of Glory

The 4Cs of the Modern Brand, the Global Pandemic Edition

We have a hard time envisioning the post-pandemic world, and here's why

Coronavirus Killed the Modern Aspiration Economy. Here is What Comes Next.

In the Future, All Brands Will Be B Corps

Nice Things For Good Life

March 1999/March 2020

What Niche Magazines Can Teach Us About Taste

How Micro-Communities Transform Aspiration

Move Over Influencers, Here Come Curators

Rise and Fall of GMO Brands*

From Social Affordance to Lifestyle

From Loyalty to Membership

The Sociology of Business

Veblen is Wrong: Towards the New Aspiration Economy

Why Taste Communities are the Future of Marketing

Mimicry as Taste: Why Cultural Sameness is a Matter of Social Design

5 for 10

Unlocking the zeitgeist