Sitemap - 2020 - The Sociology of Business
Predicting a brand's success: signals to look for
Winning in aspirational markets 👑
14 things I learned from writing a book
Differentiation in the sea of sameness 👑
What modern brands can learn from Häagen-Dazs
Your margin is my opportunity*
Why an Area Rug is the New Vans Half Cab
The end of cultural icons: Why there will never be another Air Jordans
What to read, click, and listen
Contradictions, Inversions, Oddities, and Coincidences
The Shape of Post-Covid Retail
New Heroes, Cult Objects, and Days of Glory
The 4Cs of the Modern Brand, the Global Pandemic Edition
We have a hard time envisioning the post-pandemic world, and here's why
Coronavirus Killed the Modern Aspiration Economy. Here is What Comes Next.
In the Future, All Brands Will Be B Corps
What Niche Magazines Can Teach Us About Taste
How Micro-Communities Transform Aspiration
Move Over Influencers, Here Come Curators
From Social Affordance to Lifestyle
Veblen is Wrong: Towards the New Aspiration Economy
Why Taste Communities are the Future of Marketing
Mimicry as Taste: Why Cultural Sameness is a Matter of Social Design