The 4Cs of the Modern Brand, the Global Pandemic Edition

The purpose, practice, and execution of brand strategy is changing as we speak

Starting next week, I will start including video conversation with this newsletter subscribers, under the title The Business of Aspiration. To spare everyone from dialing in to yet another Zoom, the conversations will be recorded and shared here and on my social media and YouTube, so you can watch them on your own time. The line-up so far is very stimul…