The Shape of Post-Covid Retail

When brick-and-mortar retailers reopen worldwide, they won’t simply return to business as usual. Here are a few ways we suspect they might adapt.

I write weekly newsletter about how the new forms of social, cultural, and environmental capital change brand strategy. This issue was co-written with a creative consultant Adam Wray, and it was a lot of fun. In the second episode of The Business of Aspiration, I spoke with the the Chief Creative Officer of Chobani, Lee Maschmeyer. Scroll down to watch.…