The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
The modern brand OS
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The modern brand OS

The economy is a narrow way of organizing life

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Ana Andjelic
Jun 22, 2020
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The Sociology of Business
The Sociology of Business
The modern brand OS
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I write weekly newsletter about how the new forms of social, cultural, and environmental capital change brand strategy. If you enjoy this issue, please like it above, share it with anyone you think may find it useful, and subscribe below:

Trade deficit in goods and services, seasonally adjusted

A “modern brand” is simultaneously a concept, a sector, and a business model.

As a concept, modern brands exploit thi…

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