Fast Forward vs Rewind

Are brand consistency and brand adaptivity at odds with each other?

I write weekly newsletter about how the new forms of social, cultural, and environmental capital change brand strategy. If you enjoy this issue, please like it above, share it with anyone you think may find it useful, and subscribe below:

Brands are asked to stand for something. They find their meaning deep into their own archives (Bottega Veneta, Dior),…