Sitemap - 2024 - The Sociology of Business
Content is king, but distribution is the kingdom
Cultural programming in action
The new merchandising strategy
Conversation with the Right Hype
How to activate a cultural program
How luxury lost its soft power
What is next for collaborations?
Guest post: Met Gala on Black Style: Superfine or Superflop?
Making cultural influence happen
Decoding fashion sport aesthetics
A confusing time for mass brands
Ambition doesn't need permission*
How to build a product universe
Igniting Organizational Change Through Trust
Reviving Iconic Brands: Lessons from Banana Republic and Esprit
Marketing isn't the only way to revive a brand
Mastering Brand Marketing: Ana Andjelic's Do's and Don'ts
Guest Post: How to Revive a Brand
Why brands need creative strategy
How to sell to the Creative Class
The other other American style