The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
How luxury lost its soft power

How luxury lost its soft power

Luxury doesn’t need a new competitive strategy. It needs a new cultural strategy.

Ana Andjelic's avatar
Ana Andjelic
Nov 04, 2024
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The Sociology of Business
The Sociology of Business
How luxury lost its soft power
6
22
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Welcome to the Sociology of Business. In my last analysis, What is next for collaborations?, I looked into brands’ growth through crafting full-stack experiences. For sponsorship options, send me an email. If you are on the Substack, join the chat and I’m happy to respond to any questions in the chat or comments here.

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