How luxury lost its soft power
Luxury doesn’t need a new competitive strategy. It needs a new cultural strategy.
Welcome to the Sociology of Business. In my last analysis, What is next for collaborations?, I looked into brands’ growth through crafting full-stack experiences. For sponsorship options, send me an email. If you are on the Substack, join the chat and I’m happy to respond to any questions in the chat or comments here.
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