The new media plan
How to use media for cultural influence
Welcome to the Sociology of Business. In my last analysis, Winning the promo game, I shared ways to transform promotions from a dreaded tactic into a desirable business strategy. Buy my book The Business of Aspiration and find me on Instagram, Twitter, and Threads. With one of the paid subscription options, join The Sociology of Business WhatsApp Commun…
Keep reading with a 7-day free trial
Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.