Happy New Year
Kick-start your year with the essential learnings from 2024
Welcome to the Sociology of Business. In my last analysis, Nobody Knows Anything, I questioned trend forecasting and suggested that, instead of predicting future, we need to set ourselves for its unpredictability. For sponsorship options, send me an email. If you are on the Substack, join the chat and I’m happy to respond to any questions in the chat or comments here.
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Luxury
How Luxury Lost its Soft Power
How to sell to the creative class
Cultural Programming
Hitmakers: How brands influence culture
How to activate a cultural program
Cultural programming in action
Product-led Branding
How to build a product universe
Retail
The new merchandising strategy
Brand-building
Why brands need creative strategy
What’s next for collaborations?
Selected Guest Posts
Content is king, but distribution is the kingdom
