EVERYTHING IS MERCH

Merch is not dead. It's literally everywhere

May 29, 2024

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For this week’s edition of The Sociology of Business, I collaborated with Eugene Rabkin, a prominent cultural writer and founder of StyleZeitgeist. Rabkin and I are cross-posting this analysis both h…

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A guest post by

Eugene Rabkin

Fashion and culture journalist. Founder / editor of StyleZeitgeist. Contributor The Financial Times, Air Mail, Business of Fashion, Highsnobiety, etc. All opinions are, obviously, my own.