New rules of brand marketing
Brand marketing is back in favor, but it has a new operating system
Welcome to the Sociology of Business. In my last analysis, The menswear playbook, I outlined the strategy of launching and managing a menswear line. Buy my book The Business of Aspiration and find me on Instagram, Twitter, and Threads. With one of the paid subscription options, join The Sociology of Business WhatsApp Community.
There has been a lot of ch…