The anti-boycott recipe

How to take a stand while preventing backlash

In this week’s guest post, Claire Gallon, Partner at the Salmon Consulting, Board Member at 17H10, and Professor at the Paris School of Luxury shares a sneak peak of the book Generation Z and Luxury edited by Eric Briones and available on Amazon. Get your copy here, read the excerpt below and follow Claire on La Monthly Method.

For the past 5 years, lux…