The politics of creativity

How we turned Jaguar's new aesthetics into ethics

Welcome to the Sociology of Business. In my last analysis, The new luxury strategy, I explored how to create buyer value at scale, through curation, craftsmanship and product portfolios. For sponsorship options, send me an email. If you are on the Substack, join the chat and I’m happy to respond to any questions in the chat or comments here.

The Sociolog…