The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Guest Post: How to Revive a Brand

Guest Post: How to Revive a Brand

Every brand has an expiration date. How do they revive? [Part I of II]

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Rei Inamoto
May 23, 2024
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The Sociology of Business
The Sociology of Business
Guest Post: How to Revive a Brand
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Starting this week, I will feature a guest post on Thursdays. This week’s guest is Rei Inamoto, one of the most influential individuals in the marketing and creative industry today. Rei writes a newsletter, The Intersection, on how to stay relevant at the intersection of creativity and technology. In the first part of his analysis, Rei will share with T…

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A guest post by
Rei Inamoto
Creative Entrepreneur. Inventing new ways to make brands indispensable. Founding Partner, I&CO, a global innovation firm in NYC/Tokyo/Singapore.
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