Guest Post: How to Revive a Brand

Every brand has an expiration date. How do they revive? [Part I of II]

Starting this week, I will feature a guest post on Thursdays. This week’s guest is Rei Inamoto, one of the most influential individuals in the marketing and creative industry today. Rei writes a newsletter, The Intersection, on how to stay relevant at the intersection of creativity and technology. In the first part of his analysis, Rei will share with T…