A confusing time for mass brands

Learn about the internet's impact on brands, product-led branding, the limits of performance marketing, and why DTC brands were really performance marketing companies

In this Thursday’s issue of the Sociology of Business, I feature my conversation with

Brian Morrissey

of

The Rebooting

. We come from different ends of the media ecosystem, and through the example of Nike, we combined mass vs niche media with brand building, demand generation, and marketing tactics.

In this episode, you will hear about:

• The internet’s impact on brands. “It forces yo…