The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Guest post: Met Gala on Black Style: Superfine or Superflop?

Guest post: Met Gala on Black Style: Superfine or Superflop?

How to move from creating brand affinity to managing the brand context

Claire Gallon's avatar
Claire Gallon
Oct 17, 2024
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The Sociology of Business
The Sociology of Business
Guest post: Met Gala on Black Style: Superfine or Superflop?
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In this week’s guest post, Claire Gallon, Partner at the Salmon Consulting, Board Member at 17H10, and Professor at the Paris School of Luxury unpacks the implications of the latest Met Gala theme through the lens of two analytical concepts - affinity (which creates positive brand associations) and positionality (which considers a brand in context) - to…

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A guest post by
Claire Gallon
Partner at The Salmon Consulting. Professor at Paris School of Luxury. Author in "GenZ and luxury" available on October 24th
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