Guest post: Met Gala on Black Style: Superfine or Superflop?

How to move from creating brand affinity to managing the brand context

In this week’s guest post, Claire Gallon, Partner at the Salmon Consulting, Board Member at 17H10, and Professor at the Paris School of Luxury unpacks the implications of the latest Met Gala theme through the lens of two analytical concepts - affinity (which creates positive brand associations) and positionality (which considers a brand in context) - to…