Skate, sound and Sacré-Coeur

How Vans found the perfect recipe for cultural relevance

In this week’s guest post, Claire Gallon, Partner at the Salmon Consulting, Head of Havas 1835, Board Members at 17H10, and Professor at the Paris School of Luxury uses the lens of Vans’ recent Paris Fashion Week series of event to explore how brands should go about their cultural relevance strategy, what are the key ingredients, and what works (and doe…