The Sociology of Business

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The Best of 2017

Four pillars of the modern brand identity

What’s wrong with fashion’s sustainable strategy

Why visceral language is the next brand-building territory

Brand identity as a network effect

Interview with Carlos João Parreira, founder of Lusitano1143

The dark side of the direct-to-consumer brand experience

Why data is the future of customization

New tech touchpoints aren’t killing retail. They’re bringing it back to its personal roots.

Everything the Internet did to media will happen to retail

Why retail labs are toast

Five forces behind luxury fashion’s transformation

Transformation of the jewelry market

Blockchain and the Internet of Luxury

Made in Italy: Milan’s Interior Design Renaissance

How to use your customers’ offline behavior for your brand’s online gains

Why collaboration is fashion’s next market building strategy

The great hygge divide

Are luxury brands taking their eyes off Gen X?

What high fashion can learn from street

Pajama Street Party

Top Stories of 2016

The first week.

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