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Top Stories of 2016

Junya Watanabe Spring/Summer 2017
To celebrate the start of the new year, I collected my articles that elicited the most debate in 2016 (and then also those that I hold personally dear as they reflect topics that I think a lot about). Here are my top articles:
Marketers should be hunting for a perfect product, not influencers, The Guardian
Why media design is the new media planning, The Guardian
The political Economy of Rebellion, Inc., Brand Quarterly
Is collaboration in fashion the new black?, The Guardian
Why luxury brands must evolve their media planning and buying strategy, Luxury Daily
Fashion brands, long focused on excess, are finally waking up to sustainability, Adweek
See-now buy-now comes to fashion marketing, Advertising Age
Luxury’s lesson to brands: Get your customer experience right, Brand Quarterly