Top Stories of 2016

Junya Watanabe Spring/Summer 2017

To celebrate the start of the new year, I collected my articles that elicited the most debate in 2016 (and then also those that I hold personally dear as they reflect topics that I think a lot about). Here are my top articles:

1. Marketers should be hunting for a perfect product, not influencers, The Guardian

2. Why media design is the new media planning, The Guardian

3. The political Economy of Rebellion, Inc., Brand Quarterly

4. In fashion, creative networks are taking over, Glossy

5. Is collaboration in fashion the new black?, The Guardian

6. Why luxury brands must evolve their media planning and buying strategy, Luxury Daily

7. Fashion brands, long focused on excess, are finally waking up to sustainability, Adweek

8. Six habits of a modern fashion CMO, Glossy

9. See-now buy-now comes to fashion marketing, Advertising Age

10. Luxury’s lesson to brands: Get your customer experience right, Brand Quarterly