The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Why collaboration is fashion’s next market building strategy

Why collaboration is fashion’s next market building strategy

Ana Andjelic's avatar
Ana Andjelic
Mar 02, 2017
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The Sociology of Business
The Sociology of Business
Why collaboration is fashion’s next market building strategy
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This article originally appeared in The Guardian on January 19, 2016

If you happen to be into space travel, you may have an additional reason to anticipate the long-awaited first trip of Virgin Galactic. On 15 January the company announced that its space flight pilots will be clad head to toe in Y-3, a fashion label with a cult-like following, created by…

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