Why collaboration is fashion’s next market building strategy
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fce2956ed-3982-4f76-aeb5-2f5953db31e2_1600x1066.png)
This article originally appeared in The Guardian on January 19, 2016
If you happen to be into space travel, you may have an additional reason to anticipate the long-awaited first trip of Virgin Galactic. On 15 January the company announced that its space flight pilots will be clad head to toe in Y-3, a fashion label with a cult-like following, created by…