The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Four pillars of the modern brand identity

Four pillars of the modern brand identity

Ana Andjelic's avatar
Ana Andjelic
Nov 21, 2017
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The Sociology of Business
The Sociology of Business
Four pillars of the modern brand identity
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GOOP MRKT

Brands are products of their media. Jingles and slogans were all the rage at the time of radio. Print prioritized photography and logos. TV launched the 30-second spot. Mass media separated brand identity from its execution, which in a time of templated channels and messages, didn’t matter so much. A company could give its brand identity guidel…

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