Are luxury brands taking their eyes off Gen X?
Did you know that Generation X has the biggest spending power among all the generations? You do now.
After all, the founders of Google, Amazon, Tesla and SpaceX, PayPal, Beats by Dre and Wikipedia all are Gen X. In fact, 55 percent of startup founders overall belong to this generation. So does Giovanna Bataglia, who became the most famous bride in histor…
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